WeTransfer Pro Campaign '24

Design and art direction for WeTransfer's 2024 campaign for their new Pro subscription tier. The concept centres around what it means to be a creative professional, the 'pro' mindset, and whether any of us are even 'pro' at all. The campaign features stylised Pro lettering throughout, representing the wide spectrum of creative professionals. Everything was created in-house by the WeTrasnfer Creative Studio, partnering with motion studio Buck for some of the films and additional Pro lettering.